Client: grim film festival
Objective: Create a brand identity for a virtual film festival that includes social media posts, merchandise, and a website
Media: Adobe XD, Dimensions, Illustrator, Photoshop
Date: May 2020
Insights: This project showed me the importance of attention to detail. Creating a brand identity involves so many elements and you have to make sure they look cohesive together. It also showed me how to incorporate those elements into social media posts and merchandise.
Experimenting with different ideas for logo ranging from conservative to extreme.
Playing with grids and placeholders to visualize the possible placement of secondary text.
Adding the secondary text and experimenting further with shape and placement.
After deciding on this logo, I experimented with different colors.
Animated logo for the film festival
